Our Story
Refirm began in a small dermatology clinic, not a boardroom.
Our founding dermatologist had spent years watching patients pour thousands into creams, serums, and procedures that only worked on the surface. Women would return months later—sometimes after spending $5,000+ on fillers and peels—with the same sagging jawlines, deepening marionette lines, and jowls that looked softer every visit.
While her colleagues prescribed the same retinol creams and injection referrals without a second thought, she started asking a different question: Why does nothing stop the actual collapse?